Recent Work tapping the sweet spot
Promotion for Deep River Merchants Association
The Deep River (CT) Merchants Association held an open house for local businesses to grow their membership. Attendees were asked to offer ideas to promote the town’s shops, restaurants and inns. At a later formal meeting of the association I presented this ad/poster featuring a memorable headline and photos I had taken of characteristic shops and river views, plus two logos and an illustration of DR’s town hall with its unique flat iron architecture. The elephant graphic – a posterized photo of a sculpture outside town hall – references the town’s early history of manufacturing ivory keys for piano keyboards. The shopping bag logo is a suggested alternative for the association’s current logo.
Built with Adobe …
• Illustrator CC 2019
• Photoshop CC 2019
• Indesign CC 2019
SmartFlower Solar Sales Sheet & My 2019 Calendar
Visiting the Lavender Pond Farm in Killingworth, CT, I was literally dumb-struck by what looked like a large sculpture in the corner of the property. Upon closer inspection, it turned out to be a 9-foot tall, solar-energy machine that tracked the sun, collapsed at night and provided energy for several of the buildings on the property. And more amazingly, the solar panels (or petals) actually cleaned themselves of dust and debris when they folded in on themselves. Intrigued, I researched the Austrian inventor Alexander Swatek and learned he had sold the manufacturing rights to Jim Gordon of Energy Management in Boston. I contacted the company – SmartFlowerSolar.com – to learn more and obtain permission to help promote this device in Connecticut. The marketing director liked my proposal but said it conflicted with their established marketing campaign, I could, however, use the layout I had worked up for my annual self-promotion and 2019 calendar.
Employment Test: Retirement Ceremony Program & Embroidered Emblem Badge
Seeking employment with the Department of Defense, I was asked to redesign a retirement program to see how I would solve a typical assignment. The text and photos were supplied. Click here for PDF.
A second test was recreating an emblem in Adobe Illustrator that would be embroidered as a patch or badge.
``Sole Searching on the Appalachian Trail`` by Sam ``Sam I Am`` Ducharme
In 2015, Sam Ducharme (or his trail name “Sam I Am”), a retired K9 prison guard, walked the world’s longest hiking-only trail … 2,189.2 miles from Georgia to Maine. Sam did it in one go – over six-months – and earned the well-respected title of “Thru-Hiker.” I heard Sam give his “Thru-Hiker Talk” at my local library – a talk he gives in libraries and community centers all around New England. His presentation – with photos and video taken entirely with this phone – was both laugh-out-loud funny and heartwarming. I contacted Sam to see if I could help get his story published. The timing was perfect for he did indeed need help. I sent him a proposal which included a thorough proofread of his manuscript, design of the front and back cover, and formatting his manuscript as an actual book with his photos in place for either self-publishing or submitting to a reputable publisher. With the material we have edited together and his book fully formatted, Sam has submitted a detailed proposal to a distinguished publisher of outdoor-themed books. At left is a draft of the backcover with Sam’s compelling introduction to his sole-searching hike (click to enlarge).
Visit Sam’s website to book his Thru-Hiking the Appalachian Trail Program: samtalkstrail.com
Pettipaug Yacht Club Weather Page
I am the webmaster for the Pettipaug Yacht Club (PYC), a dinghy sailing and rowing club in Essex, CT. Recently, PYC installed a Vantage Pro Weather Station by Davis on the clubhouse roof. The station generates an extraordinary amount of data – too much for the average sailor and rower, but a treasure-trove for the “weather geek.” On PYC’s homepage, links to weather and tide conditions at the top of the lefthand navigation meet most sailor’s and rower’s needs (click second image). But much more informatively is an in-depth PYC Weather page I built with the help of a club member (who manages the server for PYC’s website) and a Davis engineer. The page connects to the weather station which provides 5-minute updates to an impressive array of data fields and graphs (click first image).
Chester Land Trust Website and Kiosk honoring Judge Motley
Chester Land Trust (CLT) – a non-profit organized to acquire and protect land from future development – needed its website updated. Its original website was built in Website Builder, a proprietary GoDaddy application using pre-designed templates. To keep costs at a minimum and staying with GoDaddy, I changed the original template and updated the navigation and photographs to appeal to a growing membership.
In addition, I was asked to design a 36 x 42 biographical plaque (second photo) for a kiosk on a parcel of property recently acquired by CLT, called the Judge Motley Preserve. Judge Constance Baker Motley, J.D. (1921-2005), an African-American woman who broke many New York state racial barriers, purchased several acres of land near Cedar Lake and vacationed their with her family for 44 years. The plaque includes images of her with Coretta Scott and Martin Luther King, Jr., and marching with groundbreaking civil rights leaders James Meredith and Medgar Evans.
Samurai Carpenter Logo Design Challenge
Fine carpenter and woodworker extraordinaire, Jesse De Geest (aka Samurai Carpenter) has built a successful YouTube channel featuring furniture and home remodeling projects using fine Japanese joinery and traditional Japanese tools. Calling out to his graphic designer fans, he extended a challenge to redesign his logo. (The prize: $100 gift card, a T-shirt and (I should think) a beer at his local pub in Victoria, British Columbia, Canada. Yikes!) But his quality work, high-octane energy and engaging personality made the challenge hard to resist. One singular characteristic of Jesse’s silhouette is the clever leather tool belt he has fashioned to hold his most-used tools. I’ve melded a “stock tool belt” into the logo. (Better … would be a carefully art directed photograph – with the posterization effect in mind – of the Samurai with certain tools identifiable on his vest.) My design also includes a customized logotype that I call Nakashima-san Medium in honor of George Nakashima. It’s a “kanji-styling” of the common font Futura Medium.
I took Crossover’s test to join its “elite worldwide talent” for remote work. Among the five or so tasks, two were design challenges:
- Redesign Crossover logo
- Develop booths, banners, swag and social media marketing for Crossover’s recruitment event in Budapest, Romania. The challenge was open-ended so I chose to translate two of Crossover’s catch-phrases into Romanian:
• The Global Future of Work = Viitorul Global al Muncii
• Recruiting Creative Talent Worldwide = Recrutarea de Talente Creative la Nivel Mondial
Roll the Dice
if you’re going to try, go all the
otherwise, don’t even start.
if you’re going to try, go all the
it could mean derision,
isolation is the gift,
all the others are a test of your
how much you really want to
and you’ll do it
despite rejection and the worst odds
and it will be better than
you can imagine.
there is no other feeling like
you will be alone with the gods
and the nights will flame with
do it, do it, do it.
all the way
all the way.
you will ride life straight to
perfect laughter, its
the only good fight
~ Charles Bukowski