Starting in 2006, for 11 years I was the staff graphic designer at Strategies, a business education, coaching and training company for salon/spa owners, managers and staff.
Working with the marketing director, we established the “look” for all Strategies print and web material.
- Four books
- New logo and branding
- Monthly 16-page magazine
- Course catalogs
- Brochures with course descriptions
- Postcards announcing upcoming classes
- Manuals & PowerPoints for each class
- Website updates
- Retractable banners, table throws, step-and-repeat banners
- Weekly blogpost
- Digital display with motion graphics
ZURICH RE SAVE THE DATE PROMOTION
In 1999 Zurich Re held an annual Client & Broker Conference in Naples, Florida. The brief was to create a memorable promotion. Among several concepts proposed this pear-shaped, wooden container won the day. When opened, it revealed a positive message that played on the Y2K fears leading up to the new millennium:
Y2K … Enough Dire Predictions”
“Z2K … Just Solutions”
THREE BOOKS BY A YALE PROFESSOR
Dr. David E. Apter, the Henry J. Heinz Professor Emeritus of Comparative Political and Social Development and Senior Research Scientist at Yale University, traveled widely and witnessed many pivotal political changes around the world. He kept a photolog and towards the end of his teaching career, self-published with my graphic support three books that recorded his experiences:
- Today’s Past: Images of Africa from 1952 to 1960
- From Cave to Square: Images of the 1989 Student Movement in Tiananmen Square
- Beyond Representation: Japan, China, Israel, France, Wallingford
NEW HAVEN BALLET POSTERS & BROCHURES
For several years under two artistic directors – Nobel Barker and Phillip Otto – I produced posters and supporting material promoting the New Haven Ballet’s school and featured performances, particularly the annual holiday favorite The Nutcracker and a special performance by American Ballet Theater stars Julie Kent and Angel Corella.
BRANDING FOR A PERFORMANCE ARTIST & INSURANCE EXECUTIVE
Identity and stationery for Suzanne Benton, a performance artist, and Richard Smith’s Northport Advisors, which provides expert testimony for insurance and re-insurance cases. The Benton stationery was printed two color – metallic copper and black – on cream stock. The Northport Advisors stationery was printed three color – metallic gold, green and dark gray on white stock.
GE IN-HOUSE MAGAZINE
For 22 years I produced Under the Elm magazine for GE’s The Elfun Society. (“Elfun” – short for Electrical Fund.) The Society was made up of about 30,000 upper level managers. During the Jack Welch years as GE’s CEO, Elfun was charged with the mission to promote volunteerism among it’s members, and Under the Elm was the in-house publication chronicaling Elfun’s success. One side project for several years was to create a portrait illustration of the Elfun Volunteer of the Year winner (usually based on a small photo), which was framed and given as a congratulatory award.
HIGH HOPES ANNUAL REPORT
A pro bono annual report for the non-profit High Hopes: Therapeutic Riding in Old Lyme, CT, which “offers equine-assisted programs to individuals of all ages who face physical, behavioral and developmental challenges.” The restricted budget meant two-color printing, but with a little persuasion a circular die-cut was added to the cover.
SEGWAY POINT OF PURCHASE DISPLAYS
In 2004, to prove I was serious about working for Segway in some capacity, I purchased the Segway HT from the only dealer in Connecticut at the time: Segway of Westbrook. Then … to capture the interest (and freelance work) of Segway’s corporate marketing department in Bedford, NH, I created a series of point-of-purchase displays.
In 1981 Shambhala Publications published The Power of Limits: Proportional Harmonies in Nature, Art, and Architecture by Gyorgy Doczi, a Hungarian architect. Doczi argues that the Fibonacci Sequence, an infinite series of numbers where the next number is found by adding up the two numbers before it, creates a pattern that is seen in nature at all scales. The pattern geometrically is a “logarithmic spiral, characterized by the golden section’s proportions … and called the pattern of ‘whirling squares.’” A natural connection with the obvious “C” plus the addition of my symbol for trademark with the “T” inside a circle, my logo was born. (My DigiFLIP 4-D Puzzle Card, a cleverly constructed paper template by Relyco.com that folds in on itself, illustrates the spiral pattern.)
MY YEARLY CALENDAR
Since 2006, I have created a one-page calendar built around notable and not so notable quotes, and my paintings and graphics. For 2018, it’s an excerpt from Charles Bukowski’s poem Roll The Dice (“… ride life straight through to perfect laughter …”) and a standout phrase from Joni Mitchell’s popular song Big Yellow Taxi (“Don’t it always seem to go that you don’t know what you’ve got ’til it’s gone.”). Click an image to enlarge.